The All-Inclusive Commercial Waffle Program
The waffle program worth its name.
Commercial-grade waffle makers provided at minimal upfront cost. Pre-portioned mixes, direct-shipped nationwide - no territory restrictions, no monthly visits, no waiting on a rep. Built for hotels, restaurants, ghost kitchens, and campus dining operations that serve waffles like they mean it.
Equipment provided with minimal upfront cost
Shipping nationwide, including Hawaii and Alaska
Replacement ships next business day
You call, we answer
From family diners, to fortune 500 companies
23 years in commercial foodservice
6000+ operators
$0
No equipment to buy. Commercial-grade waffle makers provided.
Why operators choose Gold Standard
Mix. Equipment. Support.
Every Shift. Gold.
The Mix
Crisp, golden waffles, every time.
Pre-portioned mixes built for commercial throughput. Same perfect waffle, every shift, no recipe drift across cooks or locations. Some are ready with water alone, others take just one extra step - all built for the line.
The Equipment
Minimal upfront cost. Replacement ships next business day.
Commercial-grade waffle makers provided at minimal upfront cost - no separate purchase required. If anything fails under normal use, replacement ships the next business day. Not next week. Not when the next scheduled delivery arrives.
The Support
You call, we answer. Shipped nationwide.
Direct-shipped delivery anywhere in the continental US, Hawaii, and Alaska - no territory restrictions, no monthly visit dependency, no waiting on a rep. Dependable support, real solutions, no runaround.
Built For Your Operation
A program for every kind of kitchen.
Whether you serve 40 hotel guests at breakfast, a campus dining hall at peak rush, or a brunch crowd lined out the door - there's a Gold Standard program built for the way you operate.
Most Popular
Restaurants & Diners
Restaurant-grade equipment with minimal upfront cost. A consistent crisp, golden waffle on the menu - turning a breakfast item into a brunch, lunch, and dessert engine without adding prep time.
Breakfast Favorite
Hotels & Lodging
The breakfast amenity guests photograph and post about. Commercial waffle makers at minimal upfront cost, dependable mix supply, a replacement that ships the next business day - for any property size, from boutique inns to multi-property chains.
Delivery-First
Ghost & Virtual Kitchens
Compact, commercial-grade equipment for ghost kitchens, virtual kitchens, and delivery-only operations. Pre-portioned mix supply that scales with order volume, with the throughput a delivery menu demands.
Multi-Unit Friendly
Campus & Education
Built for cafeteria-scale throughput and multi-property contracts. Direct-ship delivery means every campus gets the same program - no territory restrictions, no inconsistent service across locations.
Resident Favorite
Senior Living & Retirement
How the program serves senior living communities - a familiar, comforting menu item that residents look forward to, with reliable supply every week.
Everywhere else
Other Operations
How the program fits casinos, country clubs, corporate dining, and correctional food service - the same setup, matched to your operation.
How It Works
Three steps. Zero Hassle.
Three steps from first call to fresh waffles on the line - no install crews, no long sales cycle, no surprises.
1
Choose your mix
Pick from our 7 pre-portioned signature mixes based on your menu and operation. Belgian for hotel breakfast, Cornmeal for chicken-and-waffle service, signature flavors for dessert and brunch - or any combination.
2
Equipment ships to your door
Commercial-grade waffle makers, plates, and onboarding materials shipped to your door. Most operators are serving fresh waffles within a few business days of order.
3
We stay in touch
Auto-ship on a steady cadence based on your committed volume. Need more sooner? Call, text, or email - we'll work with you. If equipment fails, replacement ships the next business day.
The Difference
Why operators are switching to Gold Standard.
Most waffle programs in the US still run on a 1950s service model - the same model that asks you to wait for a sales rep to drive to your property to refill mix or fix equipment. We believe there is a better waffle program.
The Gold Standard Way
Direct-ship freedom. Dependable service. National coverage.
Equipment provided with minimal upfront cost
Flexible ordering schedule
Equipment failure? Replacement ships next business day
Pre-portioned mixes. Same perfect waffle, every shift
You call, we answer
Operating in commercial foodservice for 23 years
The Old Way
Equipment tied to a sales rep. Mix tied to a calendar.
Mix only comes during scheduled delivery
Capital equipment purchase up front
Equipment failure? Wait for the next scheduled delivery
Support can be hard to reach when you need it
Service area limitations
Equipment setup tied to a scheduled visit
The Mix Lineup
Crisp, golden waffles. Every shift.
Pre-portioned signature mixes developed for commercial volume. From the Belgian classic to flavors that turn waffles into a brunch, lunch, and dessert engine - every mix shippable to your door.
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Belgian Waffle Mix
The classic. A light, crisp, golden waffle.
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Chocolate Waffle Mix
Rich cocoa base. Dessert-menu ready.
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Cinnamon Bun Waffle Mix
Cinnamon-roll flavor. Morning or dessert.
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Red Velvet Waffle Mix
With marshmallow bits. Brunch hero.
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Cornmeal Waffle Mix
Cornmeal crunch. Chicken-and-waffle staple.
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Pizza Waffle Mix
Savory base for cheese, pepperoni, herbs.
- Hong Kong Bubble Egg Waffle Mix Chewy tapioca base. Street-food favorite.
Add a premium waffle program without buying equipment.
Tell us a little about your operation. We'll match you with the right mix and equipment for your kitchen - someone on our team will follow up within one business day.
Commercial-grade equipment at minimal upfront cost
No long-term commitment
Shipping nationwide, including Hawaii and Alaska
You call, we answer
Get started in two minutes.
Tell us about your operation. No commitment required.
We respond within one business day. No spam, no upsells - just a conversation about whether the program fits.
What Operators Say
From hotel breakfast bars to campus dining halls.
Real operators on what changed when they switched to Gold Standard.
The Gold Standard Waffles program has transformed our breakfast offerings. The service is impeccable, and our customers love the variety!
Jessica L.
I appreciate the nationwide service. No matter where we are, GSW is there to support us with top-notch service.
David P.
Our sales have increased since joining the GSW Waffle Program. The flavor packs are a hit with our patrons!
Rob T.
FAQ
Questions,
answered.
Don't see your question? Call (833) 901-5062 - you'll reach someone who knows the program.
How much does the program cost?
Waffle irons are provided to you with an active program account, with minimal upfront cost - no separate equipment purchase or long-term contract. You pay for mix as you order it. Most operators run between 2 and 8 cases per month per location on average depending on volume and which mixes they use.
Call us with your weekly cover or ADR and we'll quote you in five minutes.
How is Gold Standard different from traditional waffle programs?
Most waffle programs in the US run on a traditional service model - a rep drives to your property on a recurring schedule with mix and to service equipment. That works fine until your equipment breaks between visits, or you're outside an active service area, or you suddenly need more mix for a busy weekend.
We ship direct from a central warehouse. Auto-ship runs on a steady cadence, and we check in before every shipment. Equipment problems get a replacement shipped the next business day, no rep visit required. Shipping nationwide - including Hawaii and Alaska - not just within a fixed service area.
Can I learn more before I sign up?
Yes - call us at (833) 901-5062 or fill out the form. Someone on our team will follow up within one business day to talk through your operation, walk you through how the program fits, and answer any technical questions about equipment requirements, mix options, or shipping.
If you're new to commercial waffle service and don't yet have a waffle iron, that's worth knowing too - we can talk through your options and recommend the best path forward before any commitment.
What happens if my equipment breaks?
You call us, and we answer. If we can't fix it over the phone, a replacement waffle maker ships the next business day to keep your service running. You ship the broken unit back in the same box.
Where do you deliver?
Anywhere in the continental US, plus Hawaii and Alaska. There are no service-area restrictions. If you can receive a UPS or FedEx package, you can run our program.
What flavors do you offer?
Our 7 signature mixes include Belgian, Red Velvet, Cinnamon Bun, Chocolate, Pizza Waffle, and Cornmeal - plus seasonal flavors that rotate through the year. All are pre-portioned and built for commercial throughput.
Is there a long-term commitment?
No long-term contract. Mix auto-ships on a steady cadence based on your committed volume, and we check in every month before it ships. Need more sooner? Call, text, or email and we'll adjust it. If you ever close your active program account, we'll arrange return of the equipment.